Showing posts with label L'Oreal. Show all posts
Showing posts with label L'Oreal. Show all posts

Sunday, 31 March 2013

L'Oreal Mousse Absolue: The First Reusable Hair Colour

I've dyed my hair at home for years, and over the past couple of years, I've become quite a big fan of foam colourants, so I was quite excited to see L'Oreal have launched the first reusable permanent foam hair colour. I've been using John Frieda's Precision Foam Colour for a while now and while I'm happy with the results I get, it pains me when I sport out a tenner for a dye for root touch ups and half of the bottle goes in the bin. 


Unlike regular dyes and foams that you mix up yourself, Mousse Absolue comes packaged in a nifty, gold bottle which contains two chambers (one for the colour and one for the developer). The two formulas are mixed as you dispense using the built in precision diffuser and the foam/mousse is applied like a regular dye. The separate chambers obviously mean the dye can be kept unmixed and therefore reused for multiple applications.

According to L'oreal, there's enough product in one pack to do an all over application and 1 root touch up on mid-length hair, 2 all over applications on short hair, and 1 complete application on long hair. So I suppose you might be able to squeeze a few applications out of one pack if you're literally using the mousse for roots, which sounds pretty good to me! 

12 of the 14 available shades

The mousse is available in 14 different shades grouped into blondes, browns and reds, and is available now from Boots and Superdrug at a special introductory price of £8.99. I have a bottle of John Frieda to use on my roots this time, but I think I might give Mousse Absolue a go next time my roots are in need of a touch up.
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